What is the Niche?

WHAT IS THE NICHE? 

IN THE PREVIOUS ARTICLE, THE TOPIC WAS ABOUT NICHE. WHAT EXACTLY DOES "NICHE" MEAN? HOW DO WE FIND THAT NICHE? WHY FIND ONE AND TALK ABOUT IT ANYWAYS? AS YOU THINK ABOUT THESE SIMPLE QUESTIONS ON A BROAD TOPIC, HAVE YOU DEFINED WHAT "NICHE" MEANS? NICHE (NEESH AS IN SHEESH, OR NITCH AS IN PITCH) AS DEFINED BY MERRIAM-WEBSTER.COM DICTIONARY, CAN BE A SPECIFIC MARKET, OR EMPLOYMENT STATUS ONES IS BEST FIT.  (MERRIAM-WEB, 2022)
HAVING THIS STARTING POINT, OR DEFINITION CAN BE A SIMPLE WAY TO IMPROVE MARKETING STRATEGY, TO HELPING FIND WAYS TO IMPROVE ON THE
MARKETPLACES WHICH THE PRODUCT, SERVICE, OR GOODS WHICH YOU THE READER PROVIDE IN HELPING BOOST THOSE GOALS WHICH YOU SET. WHETHER YOU'RE A BLOGGER, CONTENT CREATOR, E-COMMERCE, TO BRICK-AND-MORTAR BUSINESS, THE NICHE, WHAT YOU ARE BEST, AT CAN HELP BOOST THE MARKETS YOU WISH TO ENTER OR EVEN INFLUENCE YOUR STANDING MORE. IN MY SHORT TIME AS AN OFF AND ON-AGAIN BLOG WRITER, THE PURPOSE OF THIS ARTICLE IS JUST THAT. FINDING WAYS TO DEVELOP MORE UNDERSTANDING OF THE MARKETS, TO STUDYING MANAGEMENT PRACTICES, HELPING IMPROVE HR UNDERSTANDING, THE NICHE FOR ME IS TAKING WHAT IS UNDERSTOOD, AND HELPING EACH BUSINESS THAT IS STRUGGLING TO LOOK AT WAYS AT WHICH THEY CAN IMPROVE FOR THE MOST IMPORTANT PART OF THEIR BUSINESS, THE CUSTOMER!! WITHOUT A READER, HOW CAN THE WRITER TELL THE STORY, OR THE AUTO DEALER WITHOUT A VEHICLE TO SELL, HOW CAN THE ARTIST PAINT THE PICTURE WITHOUT A CANVAS TO DRAW ON AND THE BRUSH TO PAINT WITH? THE QUESTIONS CAN GO ON AND ON AS YOU CONSIDER WHAT IS THE "NICHE", HOW CAN IT STAND OUT MORE? THE MAGICIAN PERFORMS MAGIC YET, HAS TO PERFECT THEIR SKILLS BEFORE TAKING ON AN AUDIENCE. DOES THIS MEAN START OVER AND FIND SOMETHING BETTER? PERHAPS IT MEANS THERE IS A NEED TO REFOCUS STRATEGY OF PRODUCTS OR SERVICES, IF THE MARKETS HAVE FOUND ANOTHER COMPETITOR OR IS FLOODED WITH SIMILAR PRODUCTS. DEPENDING ON THE MARKETS EACH BUSINESS COMPETES, THE "NICHE" WHAT A BUSINESS IS GOOD AT, HOW IT FITS A NEED FOR THE MARKETS IT BASES ITS STRATEGY FOR, THESE ARE KEY AREAS WHICH SPECIFIC MARKETS IS COMPETING FOR A PIECE OF PARTICULAR MARKET SEGMENT. CONSIDER, THE NICHE ISN'T FOR ALL MARKETPLACES, HOWEVER, THE FOCUS IS ON FINDING CREATIVE WAYS TO ENHANCE OR EVEN REJUVENATE HOW WE FOCUS ON THE MARKETS WHICH THE BUSINESSES YOU THE READER LOOKS TO INFLUENCE. THIS IS NOT A SOLUTION TO HELP YOU WITH MANAGERIAL OR BUSINESS ISSUES WHICH VARY FROM COMPANY TO COMPANY, AS WELL MARKETS. THE PURPOSE IS TO DEFINE AND SUGGEST WAYS TO THINK OF HOW WE USE STRATEGY IN THE AREAS OF EXPERTISE THAT ARE VAST AND DIVERSE THROUGHOUT THE GLOBE. AS YOU IDENTIFY AND UNDERSTAND HOW "NICHE IS DEFINED, HOW DO YOU TAKE YOUR SPECIALTY TO HIGHER LEVELS? WHAT WAYS DOES MY PRODUCT, ITEM, GOOD, SERVICE PROVIDE THAT MY COMPETITOR DOES NOT? AS YOU CONSIDER THESE QUESTIONS, THE PHRASE "GO TO WHERE YOU FIT IN" HAS BEEN PART OF THE "NICHE" OF THE NATIVE BROADCAST NETWORK.

“IF EVERYBODY IS DOING IT ONE WAY, THERE’S A GOOD CHANCE YOU CAN
FIND YOUR NICHE BY GOING EXACTLY IN THE OPPOSITE DIRECTION.”
SAM WALTON
COME BACK FOR MORE AS WE CONSIDER MORE OF THE "NICHE" OF THIS NETWORK. SUBSCRIBE FOR MORE CONTENT, AND EVEN COME LISTEN IN ON THE ANCHOR.FM PAGE OR ON APPLE, SPOTIFY, STITCHER WHEREVER A PODCAST CAN BE FOUND! THANKS FOR READING AND FOLLOW US ON THE "POWWOW TRAIL" "DANCE YOUR STYLE".
“I THINK ONE OF THE BIGGER LESSONS THE INTERNET HAS TAUGHT US IS THAT ‘NICHE’ OR ‘SUBCULTURE’ ARE A LOT BIGGER THAN ANYONE EVER THOUGHT.”
WARREN ELLIS